Falling in zone D of Delhi master plan, South Extension is located just off the main ring road near AIIMS. Market is divided in two parts, South Ext part 1 and South Ext part 2 across each side of the ring road. South Ex is one of the oldest and busiest markets of Delhi and till date continues to enjoy great foot fall of both gentry and masses. The market was established in early 60's as local shopping complex for residents of nearby residential areas.
Main market hub is a cluster of around 30 plots on either side of the ring road in the form of alphabet C each making part 1 and part 2. Few more commercial plots have come up on main ring road to either side of the main cluster after the area was notified for commercial activity a few years ago.
Market is one of the top 5 retail destinations in Delhi and rentals and purchase value has risen here exponentially in recent past in the wake of India opening its doors to foreign retailers. Even though the market is predominantly known for its domestic jwellery and ladies wear shops like, Nalli, Mehrasons, HeritagePC jwellers, AKM, Khanna, PDFC etc, the area now have an array of international retailers especially in apparels and accessories segment.
Other than this, South ext is a paradise for businesses in the language training, higher studies consulting and market research domain because of its great connectivity and location.